At the Gouna Film Festival, we collaborated directly with the festival organizers to create a unique and emotionally driven on-ground experience — bringing Instax instant photography to the red carpet and giving celebrities the opportunity to capture personal, authentic, and unforgettable keepsakes in real time.

Rather than approaching the red carpet purely as a media moment — filled with flashes, press cameras, and staged posing — this activation transformed it into something more intimate and meaningful:

✨ A space for real emotions

✨ A way to preserve memories, not just appearances

✨ An experience celebrities could take away with them — instantly

As guests arrived, they were handed Instax cameras and invited to document the festival from their own perspective. They took candid photos with friends, directors, and fellow artists, captured behind-the-scenes moments, and created spontaneous snapshots that reflected who they are beyond the spotlight.

And within seconds, the memories developed right in their hands.