Our Story
Since our establishment in 1996, Foto Express Egypt has evolved from a pioneering commercial agent into the country’s leading hub for photographic and cinematic equipment. What began as a focused partnership with Fujifilm has grown into a comprehensive ecosystem that powers Egypt’s visual storytellers — from emerging creators to the nation’s most respected cinematographers, production houses, agencies, and studios.
Our journey is defined by continuous growth, innovation, and a deep commitment to advancing the creative industry in Egypt. With more than two decades of experience, we have transformed into the fastest-growing and largest distributor of imaging technology in the country — representing world-class brands across cameras, cinema lighting, lenses, audio solutions, creator tools, gimbals, storage systems, and professional accessories. Today, Foto Express Egypt is not only a product distributor, but an ecosystem builder: supplying state-of-the-art technology, enabling education through workshops and training programs, and supporting creators with certified service and real after-sales support.
This ecosystem is backed by a nationwide structure of more than 250 employees, over 13 branches across Egypt, a dedicated Training Center, a two fully equipped Maintenance Center, two Headquarters, and five strategic warehouses — ensuring availability, fast delivery, and reliable support for creators everywhere.
Key Milestones
1996
Starting as the sole authorized distributor for Fujifilm in Egypt, we grew our market share from 9% to a remarkable 70% through strategic marketing, cementing our foundational presence.
2001
We proudly became the exclusive authorized distributor forNikon, bringing their world-leading cameras and optical technology to both amateur and professional users in Egypt.
2006
Further solidifying our position, we secured the sole distributorship for Noritsu, a top Japanese manufacturer of photo processing machines, after fierce competition.
2020
Recognizing the industry’s shift towards video and cinema, we significantly expanded our product line. We introduced distinguished brands like Zhiyun-Tech, SmallRig, Saramonic, K&F Concept, FeelWorld, and Came-TV
2024
We secured exclusive distribution for BOYA, marking a strategic expansion into the professional audio category. Within two years, BOYA has become one of Egypt’s top-selling microphone brands, empowering creators with reliable and accessible audio tools.
2024
Building on our audio success, we added exclusive distribution for Ulanzi — one of the world’s most innovative brands in rigging, tripods, and creator tools. Ulanzi empowers modern content creators across cameras, action cams, and smartphones in Egypt.
2025
To build a complete creator ecosystem, we added exclusive distribution for Neewer — a global leader in lighting and professional creator tools. Neewer brings accessible studio gear to Egypt, from LED lighting to grip solutions for filmmakers and content creators.
2025
Continuing our expansion, we secured exclusive distribution for Viltrox — one of the fastest-growing brands in high-performance lenses and optical systems. Viltrox delivers professional full-frame results at accessible pricing, supporting Egypt’s new generation of filmmakers and photographers.
2025
To complete the creator workflow, we secured exclusive distribution for Hohem — The fastest-growing brands in lightweight gimbals and mobile stabilization.
2025
To expand our ecosystem with in-house innovation, we launched FX Studio — our own brand of reliable lighting, grip, and creator accessories built for real workflows in Egypt. FX Studio reflects our mission to create tools shaped by the needs of local filmmakers and content creators.
2025
We expanded into cinema lighting with Aputure and Amaran — the global leader in professional LED lighting. Aputure powers cinematography, while Amaran brings the same innovation to content creators, forming a complete ecosystem for film and modern storytelling.
2025
We partnered with Angelbird — one of the global leaders in professional storage for cinema and digital imaging. Angelbird’s CFexpress, SSD, and media solutions deliver premium reliability, maximum speed, and uncompromising build quality for Egypt’s filmmakers
FX Service & Repair Center
At Foto Express, our Service & Support Center keeps creators working without interruption — offering certified maintenance, installation, and repair services for cameras, lenses, audio gear, lighting systems, gimbals, and cinema equipment. All work is performed by trained technicians using original parts and factory-approved procedures. We provide Nikon sensor cleaning, firmware updates, lens calibration for mirrorless systems, and full studio or lighting setup. Every product we sell includes official warranty coverage, fast repair turnaround, and guaranteed parts availability — supporting filmmakers, production houses, and content creators long after purchase.
Industries we serve
Film & Cinema Production
Feature films, documentaries, and production houses.
Broadcast & Media Networks
TV channels, newsrooms, and radio stations.
Advertising & Creative Agencies
Commercial studios, brand content teams, and post-production houses.
Live Events & Sports
Concerts, sports broadcasting, festivals, conferences.
Government & Enterprise
Corporate communications, government production units, internal media teams.
Education & Film Schools
Universities, academies, media programs, youth learning centers.
Content Creators & Influencers
YouTubers, vloggers, TikTok creators, streamers.
Photography & Rental Studios
Professional photo studios, rental houses, and production partners.
FX Showroom
Our FX Showroom is located in the heart of Maadi — a prime destination for Egypt’s filmmaking and creative community. Designed as a hands-on experience center, the showroom allows creators to test cinema cameras, lighting systems, audio solutions, and professional accessories in a real production environment. From Aputure cinema lighting to Nikon mirrorless systems, every product is displayed for practical interaction and guided by trained specialists. Whether you are exploring your first setup or building a full production workflow, the FX Showroom is where ideas become projects and technology becomes experience.
Our Mission
Our mission is to advance Egypt’s cinema and visual storytelling industry by building a complete ecosystem of world-leading technology, professional education, and certified after-sales support. From cinema cameras and lighting systems to creator tools and audio gear, we provide filmmakers and content creators with the resources to produce at global standards. By connecting international brands with local talent—and supporting them through workshops, training, and service—we aim to elevate Egypt’s cinematic capabilities and empower the next generation of storytellers.
Our Values
Excellence
We bring world-leading cinema tools, certified service, and professional standards to every creator we support.
Innovation
We continuously expand Egypt’s filmmaking ecosystem with cutting-edge technology, training, and modern workflow solutions.
Education
We invest in workshops, hands-on training, and knowledge sharing to grow the next generation of filmmakers and content creators.
Integrity
We operate as the official distributor of global brands, offering original products, real warranties, and trustworthy after-sales support.