At the Gouna Film Festival, we partnered with Scoop Empire to create one of the most unique and meaningful experiential activations of the event — bringing Instax instant photography to the red carpet and giving celebrities a way to capture personal, emotional, and truly unforgettable keepsakes in real time.

Unlike traditional red-carpet photography — which is usually about publicity, media coverage, and camera flashes — this activation focused on something far more personal:

✨ Capturing real human moments, not just appearances.

✨ Turning red-carpet glamour into tangible memories.

✨ Giving every celebrity a photo they could keep forever — instantly.