During the Club World Cup in Miami, we collaborated with Documentaries, one of the region’s most influential sports storytelling platforms, to document the tournament through the lens of Nikon — delivering exclusive insider coverage, authentic storytelling, and never-before-seen behind-the-scenes moments.

The collaboration was led on-ground by Adel Eissa, founder of Documentaries, who used Nikon gear to capture the tournament from a rare perspective — the one that exists behind the cameras, beyond broadcast frames, and inside the emotional core of football culture.

• Coaches under pressure
• Post-match reflections
• Emotion in victory & defeat

Nikon captured expressions that no broadcast frame could translate

Faces that showed:

⚡ intensity

⚡ relief

⚡ frustration

⚡ pride

The human side of elite football.

• Traveling supporters
• Celebration chaos
• Tearful emotional wins
• Shared chants & unity

These became some of the most powerful images of the tournament.

• Real people.
• Real passion.
• Real football emotion.

Captured honestly — through Nikon.

Several images captured during the collaboration gained massive traction across football communities — including:

✔ Reposts on official FIFA platforms

✔ Features on Al Ahly’s official pages

✔ Widespread sharing across international fan networks

✔ Strong engagement across regional sports media

The coverage didn’t just document the tournament.

It shaped how people experienced it online.