BOYA Mini Launch Event — Creator Experience & Retail Showcase
A Hands-On Product Launch Bringing Content Creators, Influencers & Industry Partners Together
We hosted an exclusive BOYA Mini Launch Event, bringing together a curated mix of influencers, content creators, videographers, traders, and leading retail partners — including representatives from 2B and several of Egypt’s top camera and electronics shops — for a full hands-on introduction to the new BOYA Mini microphone lineup.
The goal of the event was not just to announce a new product, but to create an immersive environment where guests could:
✔ experience the BOYA Mini lineup in real production scenarios
✔ test audio performance across different shooting styles
✔ understand real-world creator use cases
✔ connect directly with our team and brand vision
Product Showcase
Instead of a static product showcase, the venue was designed as a multi-zone demo space, where attendees could move between dedicated shooting setups — each showing how BOYA Mini performs in different content scenarios.
Guests were able to test the microphones across:
🎬 Vlogging & walk-and-talk setups
🎤 Interview & sit-down creator content
📱 Mobile content shooting
📸 Camera-mounted creator rigs
🎶 Ambient & environmental sound capture
