Unveiling the Power of Imagery in Advertising

By: Nader Elharidi

September 14, 2024

Topic points

  • Photography and creativity
  • Why professional photography?
  • Relationship between photography and advertising.
  • Steps in developing effective advertising
  • Designing the message
  • Elements of a print advertisement
  • Visual creation
  • Devising the advertising campaign
  • Measuring the campaign results

Nader Elharidi is a university professor of marketing and advertising and a partner in an advertising agency.

He is also a professional commercial photographer with over 23 years of experience shooting major brands both local and international.

In addition, he is a photography instructor, public speaker, and photography competitions judge.

He shoots and writes for National Geographic Magazine for Youths in addition to his contribution to many other publications.

Workshop is not available anymore Closed - September 14, 2024

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