In today’s crowded marketplace, a picture is worth a thousand clicks. This lecture, ‘Unleashing the Power of Imagery in Advertising,’ dives into how strategic photography can captivate audiences and drive conversions. We’ll explore techniques to create compelling visuals that resonate, persuade, and ultimately, sell.

Topic points
- Imagery in advertising
- Photography and creativity
- Why professional photography?
- Relationship between photography and advertising.
- Steps in developing effective advertising
- Designing the message
- Elements of a print advertisement
- Visual creation
- Devising the advertising campaign
- Measuring the campaign results