The Power of Imagery in Advertising

By: Nader Elharidi

September 14, 2024

In today’s crowded marketplace, a picture is worth a thousand clicks. This lecture, ‘Unleashing the Power of Imagery in Advertising,’ dives into how strategic photography can captivate audiences and drive conversions. We’ll explore techniques to create compelling visuals that resonate, persuade, and ultimately, sell.

Imagery in Advertising

Topic points

  • Imagery in advertising
  • Photography and creativity
  • Why professional photography?
  • Relationship between photography and advertising.
  • Steps in developing effective advertising
  • Designing the message
  • Elements of a print advertisement
  • Visual creation
  • Devising the advertising campaign
  • Measuring the campaign results

Nader Elharidi is a university professor of marketing and advertising and a partner in an advertising agency.

He is also a professional commercial photographer with over 23 years of experience shooting major brands both local and international.

In addition, he is a photography instructor, public speaker, and photography competitions judge.

He shoots and writes for National Geographic Magazine for Youths in addition to his contribution to many other publications.

Workshop is not available anymore. Closed September 14, 2024

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